Friday, January 11, 2013

Rene Gruau - My new obsession.

Rene Gruau is a renowned fashion illustrator whose exaggerated portrayal of fashion design through painting has had a lasting effect on the fashion industry. Because of Gruau's inherent skills and creativity, he contributed to a change in the entire fashion industry.

Gruau became one of the best known and favorite artists of the haute couture world during the 1940s and 50s working with FeminaMarie-Claire and L'Officiel. Gruau’s artwork is recognised and commended internationally in some of Paris and Italy's most prestigious art museums. Including the Louvre in Paris and the Blank in Italy.

During Gruau's lifelong career he collaborated with fashion houses such as Givenchy, Balenciaga, Lanvin, Schiaparelli and Dior. His advertising campaigns for Moulin Rouge and Lido de Paris utilised an old-world aesthetic, celebrating the traditional poster-art graphics of Toulouse-LautrecBonnardand the pre-1900 Parisian artists. He continued to work in advertising, designing the hugely influential cinema poster for Fellini’s La Dolce Vita in 1959. He also worked on campaigns for names such as Air France, Martini and Omega watches. He has been exhibited internationally at the Paris Musee du Costume and The Musee de la Publicite.The 2011 Spring/Summer Haute Couture Collection of Christian Dior by John Galliano is heavily inspired by Rene's works.

A truly inspiring artist.



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